Frequently Asked Questions (FAQ)

Q. What is Qualitative Market Research (QMR)?

A. QMR uses free-flowing discussions in focus groups and in-depth interviews to provide deeper understanding of the target audiences' perspectives, opinions and motivations. Unlike quantitative research, QMR captures subjective comments, feelings and attitudes.

Q. What is the best use of online focus groups?

A. Online research is the latest evolution of QMR. It can be conducted via chat room or bulletin board format. Online research is best suited for:

• quick turn-around studies
• studies that require on-going feedback
• website evaluation studies
• studies where in depth feedback is not required.

Possible limiting factors are the market penetration of computers and access to the internet.

Q. What does Quan mean?

A. For your business, Quan is the mecca in your Quest for Answers.

Additionally, Quan embodies life principles that guide the way we do business. Quan stands for love, respect, community and the pursuit of ubiquitous prosperity.